Scholastic has welcomed new executives to its education division. The global children’s publishing, education and media company has tapped Victoria Burwell (left) as SVP of strategic marketing and Carol Chanter (right) as SVP of professional learning services. Additionally, Janelle Cherrington has been upped to SVP and publisher.
Based in New York, Burwell, Chanter and Cherrington will work to advance the division’s strategic growth plan by providing districts with core literacy curriculum for pre-K to sixth grade, expanding the division’s services business with a focus on professional development and family engagement, and increasing sales and marketing capacity.
In her new role as SVP of strategic marketing, Burwell plans to leverage customer communications channels and work closely with sales and marketing teams to drive business growth through strategic marketing campaigns. Previously, she served as chief marketing and business development officer at Headsprout and as SVP and chief digital marketing officer at McGraw-Hill Education.
Chanter now leads the company’s professional development consulting services business, supporting best practices in product usage as well as ongoing research-based professional development. Before joining Scholastic, Chanter was SVP of professional services at Achieve3000 and Houghton Mifflin Harcourt.
Cherrington previously served as Scholastic’s publisher of classroom books. In her new role, Cherrington will manage the Scholastic Education division’s centralized publishing plan, which includes family and community engagement offerings as well as professional books. Additionally, she will continue to lead Scholastic Education product development for classroom instruction.
Last month, Scholastic inked a deal with The Young Scientists Club to develop new science kits and games inspired by the Magic School Bus brand. The Young Scientists Club has been developing products for Scholastic’s science-centric IP for the past 10 years, and the upcoming subscription kits will feature new packaging inspired by the recent Netflix reboot The Magic School Bus Rides Again. Created by Scholastic Media and 9 Story, the new series focuses on science, technology, engineering, arts and math (STEAM).