roblox-apparel
Consumer Products

Roblox gets into apparel

In its continued journey offline, the user-generated gaming platform has teamed up with Bioworld to release licensed apparel across North America.
November 16, 2017

User-generated gaming platform Roblox has signed a licensing deal with Texas-based Bioworld, which will release branded apparel in stores across North America this fall.

The all-ages apparel line will include shirts and sweatshirts featuring the Roblox logo, characters and other assets. It will be available first at Kohl’s stores later this month, followed by additional retailers later this year.

After securing US$92 million in funding from investors, Roblox has experienced exponential online growth this year. The platform—available online, through mobile devices, Xbox One and Oculus Rift for kids ages eight and upcurrently boasts more than 64 million monthly active players and has offered to shell out up to US$30 million to its 1.7 million indie creators. In fact, Roblox’s indie developers stand to receive profit cuts from the company’s upcoming apparel sales if their own characters and IP are featured in the clothing items.

Roblox first jumped offline earlier this year with a partnership with Jazwares for branded action figures.

About The Author
Alexandra Whyte is Kidscreen's Senior Online Writer/Social Media Coordinator. Contact her at awhyte@brunico.com

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