Turner EMEA and Austrian startup Tonio have relased an interactive quiz app for viewers that syncs with live episodes of The Amazing World of Gumball on Cartoon Network UK.
UK viewers can download the Gumball VIP app for free from the App Store and Google Play and then open it each day during the week of Saturday October 21 at 5pm BST while The Amazing World of Gumball airs on Cartoon Network. The app uses audio-recognition technology to give users live quiz questions on their mobile devices based on the episode they’re watching on TV. It also gives participants the chance to win prizes.
Although the app uses audio recognition, the microphone is automatically switched off when it is closed does not record or store any audio/personal data.