Saban Brands has rolled out the first UK toy range based on its preschool series Cirque du Soleil Junior – Luna Petunia. Global master toy partner Funrise Toys launched the products this month at Smyths, Toymaster and Debenhams.
The series, developed by Saban Brands in partnership with Cirque du Soleil Media, debuted on Netflix in December 2016 and is currently streaming its second season. Available in more than 190 countries, the Netflix original series follows Luna and her magic toy chest as they mindfulness to kids.
The merch includes a Luna Petunia talking doll, collectible figures, plush, Sparkle Gem Necklace and a Fabulosa Café playset. And to further push marketing efforts, Saban collaborated with YouTube influencer Emily Tube, who has 4.3 million subscribers, to showcase the new toy range in a series of videos released earlier this month.
The toy range will be available next month at indie retailers as well as on Amazon.