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People Moves

Melissa Cobb to lead Netflix’s kids & family content push

As VP of kids and family, the former DreamWorks exec and Kung Fu Panda producer will oversee the creation and acquisition of series and films, with an expanded focus on event programming.
September 15, 2017

Former DreamWorks exec Melissa Cobb has made the move to Netflix as VP of kids and family, as the SVOD giant continues to bolster its children’s content offerings.

Based at Netflix’s L.A. office and reporting to CCO Ted Sarandos, Cobb will lead the content team with an expanded focus on animated and live-action series, as well as event programming. She will oversee all creation and acquisitions of series and films for children and families.

Previously, Cobb served as CCO and head of studio for Oriental DreamWorks. Based in China, she was responsible for the studio as well as US/China collaborations and oversaw projects in development and production, business strategy, and production strategy. Before joining Oriental DreamWorks, Cobb was a producer at DreamWorks Animation and was responsible for producing animated feature films including the Kung Fu Panda trilogy.

Cobb’s DreamWorks roots will come in handy as Netflix continues to collaborate with the studio’s television arm on animated fare like All Hail King Julien, Spirit Riding Free and Trollhunters, which helped Netflix break quarterly sign-up records as the most-watched kids original from the streamer last year. 

Prior to her time at DreamWorks, Cobb worked with 20th Century Fox (Titan A.E.) and Walt Disney Pictures (Blank Check, The Jungle Book, Man of the House).

In August, WWE’s former licensing VP for North American, Jess Richardson, joined Netflix as director of global licensing, merchandising and promotions. The streaming behemoth’s job posting had stated that the successful candidate will license Netflix properties to retailers and suppliers in global territories across books, comics, gaming toys, collectibles, soundtrack and apparel.

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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