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Target, Toys “R” Us list top toys of 2017

STEM-centric and interactive products are topping holiday toy lists at the US retailers, along with offerings that encourage kids to get active.
September 7, 2017

Target and Toys “R” Us are looking ahead to the holiday season. The retailers have released their top toy lists for 2017, with a focus on tech—including STEM-centric and interactive products—as well as toys that keep kids up and active. Top picks include WowWee’s Fingerlings, the Furreal Roarin’ tiger toys (Hasbro) and the Soggy Dog board game (Spin Master), which have made appearances on multiple hot holiday toy lists.

Toys “R” Us unwrapped its 2017 Holiday Hot Toy List with the 50 hottest toys for the year. This year’s edition includes Geoffrey’s Top 20 toys, which represents the best of the best in celebration of the 20th anniversary of the Holiday Hot Toy list.

Geoffrey’s list includes a number of interactive offerings like FurReal Roarin’ Ivory The Playful Tiger (pictured), the upcoming Hatchimals Surprise (Spin Master) and WowWee Fingerlings Interactive Baby Monkey Toy Zoe.

Rounding out the Toys “R” Us Hot Toy list are products that encourage active play, including the Cra-Z-Art SoundMoovs Musical Bandz, the NERF Rival Nemesis MXVII-10K Blaster and the Nickelodeon Deluxe Slimy Creations! Slime Making Kit.

The retailer’s list includes a number of items that are available exclusively in Toys “R” Us stores, including the Baby So Sweet 16-inch Nursery Doll, the Oonies Mega Starter Pack from Moose Toys, the Power Rangers Ninja Steel Lion Fire Fortress Zord from Bandai and the Glimmies Glimtern from Just Play.

Target’s 2017 Top Toys list also includes a number of tech toys, including the Star Wars Force Link BB-8 Mega Playset, The Nintendo Switch, the Meccano Erector M.A.X. Robotic Interactive Toy with Artificial Intelligence and Moonlite, a bedtime story projector for mobile phones.

Interactive play was a big hit with Target, which featured a number of the same products as Toys “R” Us, including Hatchimals Surprise. Additional interactive products that made Target’s list include the Playskool Friends Sesame Street Tickle Me Elmo, Little Live Pets Smooch My Dream Kitten, and the Laugh & Learn First Words Smart Puppy from Fisher-Price.

On the low-tech side, Target’s list also features a number of toys designed to get kids up and active. Target named the BONK Board Game, the NERF Rival Phantom Corps Hera MXVII-1200 and the Jetson Jupiter Light-Up Kick Scooter as some of the top toys for encouraging physical activity.

Amazon and Walmart both recently revealed their top toy lists for the holiday season, which highlighted the hottest products in STEM, collectibles and summer blockbuster licenses.

Geoffrey’s Top 20 Toys List includes:

3-in-1 Sports Zone (Little Tikes)
Baby So Sweet 16-Inch Nursery Doll (Toys “R” Us)
Coco Interactive Guitar (Mattel)
Doc McStuffins All-in-One Nursery (Just Play)
Fingerlings (WowWee)
Furreal Roarin’ Ivory, the Playful Tiger (Hasbro)
Glimmies Glimtern (Just Play)
Hatchimals Surprise (Spin Master)
Imaginext DC Super Friends Batbot Xtreme (Fisher-Price)
L.O.L. Surprise Big Surprise (MGA Entertainment)
NERF Rival Nemesis MXVII-10K Blaster (Hasbro)
Nintendo Switch with Gray Joy-Con (Nintendo)
Of Dragons, Fairies, and Wizards Magical Fairy Wand Fairy Princess Fern (Cepia LLC)
Oonies Mega Starter Pack (Moose Toys)
PAW Patrol Sea Patroller (Spin Master)
Pikmi Pops Surprise! Jumbo Plush (Moose Toys)
Power Wheels Boomerang (Fisher-Price)
Power Rangers Ninja Steel Lion Fire Fortress Zord (Bandai)
Project Mc2 Smart Pixel Purse (MGA Entertainment)
Shimmer and Shine Magical Light-Up Genie Palace (Fisher-Price)

Target 2017 Top Toys List includes:

Techy toys
Moonlite – Bedtime Story Projector for Your Phone
Star Wars Force Link BB-8 Mega Playset
Meccano Erector M.A.X. Robotic Interactive Toy with Artificial Intelligence
Nintendo Switch

Character craze
Beat Bugs Musical Submarine
MARVEL Spider-Man Homecoming Super Sense Spider-Man
Shopkins Shoppies Super Mall
PAW Patrol Sea Patroller
LEGO Star Wars BB-8 Build to Display
My Little Pony: The Movie My Magical Princess Twilight Sparkle
Disney Pixar Cars 3 Ultimate Florida Speedway Track Set

Up and active
Laser X Two Player Laser Gaming Set
BONK Board Game
NERF Rival Phantom Corps Hera MXVII-1200
Jetson Jupiter Light-Up Kick Scooter
Jetson Beam Light-Up Electric Scooter

Interactive play
Playskool Friends Sesame Street Tickle Me Elmo
Fisher-Price Think & Learn Teach ‘n Tag Movi
Little Live Pets Smooch My Dream Kitten
Fisher-Price Laugh & Learn First Words Smart Puppy
Hatchimals Surprise
Luvabella Interactive Baby Doll

Imagination inspiration
L.O.L. Surprise! Big Surprise
Barbie Dream Camper
LEGO Friends Sunshine Catamaran
Melissa and Doug Deluxe Star Diner Restaurant
Our Generation Healthy Paws Vet Clinic
Operation: Escape Room Board Game
Hot Wheels Super Ultimate Garage Playset

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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