Toronto, Canada-based toy and entertainment company Spin Master has announced the launch of Hatchimals Surprise, the next iteration in its Hatchimals brand. The Surprise line will feature a new hatching process as well as new species to meet.
Spin Master will crack the lid(s) October 6, otherwise known as Hatchimals Day, when the new line will be made available at major retailers and through Spin Master’s website for US$69.99. Pre-orders for Hatchimals Surprise will begin on September 18.
According to the company, the new species of Hatchimals Surprise—hailing from Hatchtopia—is different from any Hatchimals seen before.
The brand launched last year with the inaugural Hatchimals Day, and went on to be one of the biggest toys of 2016. Following the brand’s launch, Spin Master’s Q3 revenue rose by 22.8% to US$475 million.
More recently, the company reported its highest recorded revenue and EBITDA for Q2 2017, posting revenue of US$276.7 million (up 54% from the same period last year). The second quarter also saw the launch of Spin Master’s Hatchimals Colleggtibles line, which expanded the hit toy property into the collectibles category. The first series of Colleggtibles featured more than 70 figures which come in small, speckled eggs that–just like the original toys–need help to hatch.