Moose Toys has expanded its hit Shopkins brand with the launch of Shopkins Cutie Cars, a girls-focused line of die-cast vehicles featuring characters like Choc Chip Racer, Wheely Wishes and Motor Melon.
The line includes more than 35 cars, each with its own mini Shopkin driver.
Moose Toys is supporting the launch with YouTube content, including the short Dance and Drive, which already boasts more than one million views.
Since its launch in 2014, the Shopkins brand has expanded to include more than 100 collectibles characters, an animated webisode series and a line of Shoppies dolls. Moose Toys recently announced it would launch the first theatrical production based on the brand this fall. Shopkins Live! will premiere in September and roll out across the US.
Additionally, Shopkins recently partnered with Sketchers for a new Shopkins-inspired footwear collection and, earlier this year, the toyco signed an agreement with Build-A-Bear Workshop to develop an assortment of plush and accessories.