Bulldog Licensing has been appointed licensing agent for Nurture Rights’ The World of Dinosaur Roar! preschool brand in the UK and Ireland. The deal will also see Bulldog manage licensing activities for Nurture’s classic Dinosaur Roar! brand.
Bulldog’s initial category focus will be on apparel, accessories, stationery and gifts, with the first items expected to hit retail in spring 2018.
The World of Dinosaur Roar!’s licensing program kicked off in June with a 26-part collectible series of books from master publishing partner Macmillan’s Children’s Books. Last month, British toyco Golden Bear was appointed master toy licensee for the property, with plush and plastic toys, puzzles, games and bath accessories expected to hit retailers in spring/summer 2018. Additional products—including a collectible figure range—will roll out in late 2018 and early 2019.
The classic Dinosaur Roar! property, which London-based Nurture acquired from Ragged Bears in 2013, already has licensing agreements in place with partners like Paul Lamond Games, Carousel Calendars, Fashion UK and VMC.
Recently, Bulldog was named UK licensing agent for the upcoming revamped version of Channel 4′s popular 1990s gameshow The Crystal Maze. That licensing campaign will kick off with stationery, gifts, apparel and publishing products aimed at tweens, teens, young adults and fans of the original show.