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Nick Asia to develop its first Chinese original series

Deer Run marks the first time Nickelodeon Asia will air a Chinese original from the development phase.
August 2, 2017

Viacom International Media Networks (VIMN) Asia has formed a partnership with China’s largest video streaming platform, iQIYI, and Zhejiang Blue Star Media to develop Deer Run, an original iQIYI kids animated series.

The collaboration marks the first time Nickelodeon Asia will air a Chinese original from the development phase. iQIYI will be the show’s producer with creative input and supervision from Nickelodeon Asia. The CGI-animated series follows the comedic adventures of four different deer characters that overcome obstacles and eventually become friends.

Deer Run is set to premiere in summer 2019 on iQIYI’s digital platform and Zhejiang Satellite TV in China, as well as on Nick Asia.

As for a licensing program, VIMN expects to explore possible opportunities outside China after production on the series wraps. The partnership follows VOD platform iQIYI Kids’ recent deal with HBO Asia to bring BabyFirst into China for the first time.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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