Corus Entertainment’s Nelvana is taking its original animated action series Mysticons online in anticipation of the toon’s August premiere on Nickelodeon in the US and on YTV in Canada.

The Toronto-based producer and distributor has launched a YouTube channel, as well as a number of social media pages—including Facebook, Twitter and Instagram—for the property. A branded website will also launch soon.

Mysticons’ online push is part of a larger social and digital media content strategy involving more than 80 pieces of original short-form content. For example, live-action content and DIY videos for character costumes will be made available throughout the show’s first season. An adventure role-playing app-based game will also bow this fall, along with a number of web games.

Mysticons follows four girls from different walks of life who are transformed into legendary warriors. The first 40-ep season focuses on the development and use of the girls’ strength and courage. The series is co-produced by Nelvana Studio and Topps Company, and targets kids ages six to 11.

In addition to Mysticons, Nelvana has been preparing a number of productions for US broadcast and international distribution, including Hotel Transylvania: The Series (Disney), Bravest Warriors (from the creator of Adventure Time) and Sesame Workshop/Nelvana’s new original co-pro Esme and Roy.