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m4e bolsters its AVOD business

Germany's m4e is strengthening its existing partnership with YouTube with plans to upload its entire kids catalog to the Google-owned platform.
July 19, 2017

In an effort to capitalize on ad-based video on demand (AVOD) dollars within YouTube’s streaming services, German brand management and media company m4e plans to upload its complete catalog of kids and family programs to YouTube.

The company has already digitized more than 5,000 videos for YouTube, representing more than 2,300 episodes from kids- and family-based series including Mia and Me (pictured), Wissper, Beatrix Girls and The Beginner’s Bible.

The videos, according to m4e, have generated more than 500 million views to date. Most of the content is watchable on m4e’s new Made 4 Kids TV YouTube channel.

M4e’s enhanced commitment to AVOD growth follows the company’s takeover by Belgian prodco Studio 100 earlier this year.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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