Edison-Lab
Consumer Products

Thomas Edison’s Secret Lab sets up shop in LatAm

After premiering on Nat Geo Kids LatAm, the Genius Brands toon has appointed Tycoon Enterprises as its pan-Latin American licensing agent.
July 11, 2017

Genius Brands International has signed a broadcast agreement with Nat Geo Kids that will see its animated series Thomas Edison’s Secret Lab hit screens across Latin America.

The toon, which follows a young prodigy and her science club, made its premiere on Nat Geo Kids in all Spanish-speaking markets on July 1, and will bow in all Portuguese-speaking markets on September 1.

Additionally, Genius Brands has appointed Tycoon Enterprises as its pan-Latin American licensing agent for the brand, with a retail program set to bow in 2018. Tycoon will work to develop and execute a comprehensive L&M program based on the brand’s multimedia, cross-platform identity. Categories will include toys, apparel, accessories, school supplies, electronics, collectibles, novelty and publishing.

The agreements come as Genius Brands continues to expand the property’s global reach. Singapore’s Mediacorp television network, Hong Kong’s TVB and Indonesia’s Spacetoon all acquired broadcasting rights to Thomas Edison’s Secret Lab following the show’s debut on 160 US public TV stations and on the Kid Genius on-demand channel.

Spiral International, a subsidiary of the Ecetera Group, is Genius Brands’ exclusive content distribution agent in Latin America, and Wicked Cool Toys serves as global master toy licensee.

 

 

 

 

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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