Jakks Pacific has signed an exclusive, multi-year licensing agreement with European baby brand Chicco.
The deal, which came into effect on July 1, will see the US toymaker exclusively manufacture, market and distribute early-childhood dolls, doll carriers, doll outfits and doll accessories in the US and Canada. The toy line will be inspired by Chicco’s specialized products for infants.
Chicco is the largest infant brand in Europe and part of the global Artsana Group, a holistic lifestyle company. The Italy-based company offers a range of products for babies and toddlers and is available in more than 120 countries around the world. In addition to products like strollers and car seats, Chicco also offers activity centers, musical toys, ride-on toys and walkers (pictured).
The agreements comes as Jakks saw its sales fall by US$1.3 million to US$94.5 million in Q1 2017, following a year shaped by new category investments. Last year saw the launch of Studio JP, an animation initiative to produce content based on the toymaker’s proprietary IPs, as well as the launch of Jakks’ tea party-inspired Cuppatinis toy line.