Hasbro debuts online after-show PonyChat

Hasbro is getting into after-show programming with the launch of its new kid-hosted web series, Ponychat.
July 10, 2017

Tapping into the after-show TV trend for hardcore fans, Hasbro has launched Ponychat, a kid-hosted online show for its popular animated series My Little Pony: Friendship Is Magic.

Aimed at kids ages six to 10, the first episode of the six-part miniseries is now available on My Little Pony’s official Facebook page and YouTube channel.

Ponychat features behind-the-scenes segments with fans, their parents and the show’s writers that delve into the themes, friendship lessons and character developments of Friendship Is Magic.

The premiere episode takes a closer look at the show’s seventh season episode, “Not Asking for Trouble,” and sees hosts Gavin and Isabella reenact scenes and join their friends in a My Little Pony ice cream social. New episodes will launch every Saturday.

The program takes Hasbro further into fan-focused content after the recent announcement of its first-ever fan convention HASCON, which will open at the Rhode Island Convention Center and Dunkin’ Donuts Center in September.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.


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