PJ-Australia
Consumer Products

PJ Masks expands presence in Australia

ABC Kids is the preschool series' newest broadcasting partner Down Under, while 15 licensees will launch new PJ products across the territory in August.
June 29, 2017

Australia’s ABC Kids has come on board as the free-to-air broadcast partner for eOne Family’s PJ Masks, as the preschool series continues to ramp up its licensing efforts Down Under.

PJ Masks launched in Australia on Disney Junior in March 2016 and has gone on to become the channel’s top-rated show. Beginning July 3, the series will extend to terrestrial channel ABC Kids, which is already home to eOne’s preschool shows Peppa Pig and Ben & Holly’s Little Kingdom.

New PJ Masks products are set to launch in Australia in August. Fifteen national licensing partners are on board, including global master toy partner Just Play (action figures, play sets, vehicles, dress-up and role play), Parragon Publishing (story, color and activity books), Amscan (partyware), MJM (puzzles and games), Caprice Australia (apparel and sleepwear available from Target and Big W stores), Rubies’ Deerfield (dress-up) and Zak Australia (lunchware).

The CP expansion comes as PJ Masks continues to drive eOne’s revenue. The global independent studio saw its sales climb 35% to US$1.4 billion in fiscal 2017, driven in large part by PJ Masks’ strong performance. In fact, revenue for the property increased by more than 500% from US$2.9 million to US$17.5 million year over year.

The show’s second season is currently in production, with new episodes set to be completed next fall.

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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