Global eSports competition platform Super League Gaming (SLG) has received US$15 million in Series C funding led by Nickeldeon, DMG Entertainment and Toba Capital (a Softbank-managed fund). The round also includes investment from multiple traditional professional sports team owners and eSports online hub aXiomatic.

To date, California-based SLG has raised a total of US$28 million, with earlier funding coming from Cinemark USA, ET Capital and Quadrant Management. The round of cash will be used to fuel SLG‘s growth in the US, where it currently has a footprint in a dozen cities, as well as overseas.

Nickelodeon’s interest in the platform stems from its Minecraft offering. Founded in 2014, SLG hosts Minecraft-themed competitive events in movie theaters for kids. To date, it has engaged more than 30,000 kids in friendly competitions over six seasons. In November, the platform expanded is offering to include popular video game League of Legends for competitive events in partnership with Riot Games.

The investment gives Nickelodeon a larger foothold into the eSports gaming market, which generated revenue of nearly US$500 million in 2016, according to recent NewZoo stats.

The news also comes on the heels of Disney’s plans to launch D|XP, a daily summer programming block on Disney XD that celebrates gaming culture and community. Bowing next month, the block and its multiplatform extensions will feature original programming devoted to entertainment gaming and eSports that highlight games, publishers, key events and prominent personalities.