After first announcing subtle details surrounding its first-ever subscription service in April, Hasbro has officially lifted the curtain on Gaming Crate, which offers an exclusive collection of games delivered straight to kids’ doors every three months.
The first Hasbro Gaming Crates, priced at US$49.99 plus shipping per crate, will hit US homes early this fall. Online sign-ups are now open, and subscribers will be charged automatically when their crate ships.
Each box includes three games that are new to the Hasbro Gaming portfolio and have been curated by the company’s in-house experts. The crates fall into two themes: The Family Crate offers games designed to be played together and enjoyed equally by kids and adults, while The Party Crate contains games geared towards adult game nights.
The first Family Crate includes Mask of The Pharaoh, a collaborative VR board game that involves use of the Mask of the Pharaoh app (available through the App Store or Google Play Store), a smartphone and a VR mask.
Gaming Crate’s launch comes as Hasbro saw its Q1 2017 revenue rise by 2% to US$849.7 million. The company’s gaming category posted 43% growth in revenue to the tune of US$142.9 million, thanks to properties like Fantastic Gymnastics, robust digital gaming sales and the viral sensation Pie-Face. (Higher revenue at Backflip Studios, in which Hasbro took a 70% stake back in 2013, also contributed to its successful first quarter.)
In addition to capitalizing on its success in games, the crates also allow Hasbro to compete with other subscription box services like Loot Crate. The L.A.-based e-commerce platform delivers themed mystery boxes to subscribers around the world. Each box from Loot Crate contains seven licensed products—many of which are exclusive to the service—and features everything from comic books to collectible figurines.