London-based kids media company Nurture Rights is expanding its Dinosaur Roar! universe with the launch of a licensing and publishing program based on an all-new The World of Dinosaur Roar! preschool brand.
The property will kick things off with a new 26-part collectible series of books from master publishing partner Macmillan’s Children’s Books.
Inspired by the classic 1990s picture book Dinosaur Roar! by Paul Stickland and Henrietta Stickland, each title in the new series teaches preschoolers about dinosaurs with fun facts and a pronunciation guide. Penned by Jeanne Willis, the new book collection has launched with inaugural titles Dinosaur Roar! The Tyrannosaurus rex and Dinosaur Boo: The Deinonychus. Future titles–set to appear starting in July–include Dinosaur Stomp: The Triceratops and Dinosaur Munch: The Diplodocus.
Following the book launch, Nurture Rights will manage a wide-ranging licensing campaign for the World of Dinosaur Roar!
The brand is created by Peter Curtis and produced in association with the Natural History Museum in London under a 10-year partnership to develop and market the prehistoric property worldwide. The classic Dinosaur Roar! brand, which Nurture acquired from Ragged Bears in 2013, already has licensing deals in place with Mothercare, Paul Lamond Games, Carousel Calendars, Fashion UK and VMC.