Playmates Toys’ new line inspired by Cartoon Network series Ben 10 has launched exclusively at US Toys “R” Us stores. The branded action figures, vehicles, playsets and role-play items will be available at all other major US retailers in August.

Playmates was appointed master toy partner for the brand in 2015. In addition to Ben 10, Playmates Toys’ key brands include Teenage Mutant Ninja Turtles and Voltron Legendary Defender.

Cartoon Network’s new take on Ben 10 premiered Stateside in April. Produced by Cartoon Network Studios and executive produced by Man of Action Entertainment, the series follows Ben Tennyson and his Omnitrix, a mysterious watch that transforms him into 10 heroic aliens with extraterrestrial superpowers.

The original series premiered in 2006 and led to the animated spin-offs Ben 10 Alien Force, Ben 10: Ultimate Alien and Ben 10: Omniverse. The show also spawned two animated movies (Ben 10: Secret of the Omnitrix and Ben 10: Destroy All Aliens), as well as two live-action movies (Ben 10: Race Against Time and Ben 10: Alien Swarm).

Earlier this year, a new mobile game inspired by the series launched globally on iOS, Google Play and Amazon. The game focuses on the titular character’s origin story.