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Consumer Products

Toy State rolls with Marvel Comics license

The US toyco will develop a fleet of motorized vehicles based on Marvel Comics superheroes for The Walt Disney Company.
June 2, 2017

Toy State is partnering with The Walt Disney Company to develop products based on Marvel Comics superheroes.

The Norwood, Massachusetts-based toyco, which specializes in “lights and sound” and radio-controlled vehicles, has been granted rights to expand its fleet with characters from the Marvel Universe including Spider-Man, Hulk, Iron Man, Captain America and Rocket Raccoon.

The company’s debut offerings—set to hit US retail this fall—will feature motorized vehicles with realistic sounds and lights, as well as all-terrain vehicles.

Toy State is no stranger to superheroes. In 2015, the company inked a global deal with Warner Bros. Consumer Products to make licensed remote-control vehicles based on the DC Super Friends brand. The line featured characters including Batman, Superman and Wonder Woman.

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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