Daniel-Tiger
Consumer Products

Simon & Schuster re-ups Daniel Tiger’s Neighborhood license

The publisher has renewed its master deal for The Fred Rogers Company’s show until 2022.
May 26, 2017

Simon & Schuster is renewing its master publishing deal for The Fred Rogers Company’s Daniel Tiger’s Neighborhood until 2022.The deal was brokered by agent Out of the Blue Enterprises.

Out of the Blue has also signed new licensing partners, including Party City (party supplies) and Hallmark (Christmas ornaments) that will begin rolling out products this fall. Other new licenses include Church & Dwight Co. (toothbrush and orajel toothpaste, fall 2017), Fabric Traditions (printed fabric, spring 2018) and SCS Direct (Melamine tableware, icepacks and lunch bags, fall 2017). This summer, The Bentex Group/Dreamwave will also be releasing swimwear for boys and girls sizes 2T-4T on Target.com and boys swim trunks at Walmart.com.

Simon & Schuster will be publishing more than 12 new Daniel Tiger books this year in hardcover, trade paperback and eBook formats. The first four books launched this spring and the rest will roll out throughout the year.

The animated series is co-produced by New York’s Out of the Blue and Toronto’s 9 Story Media Group. Recently, Amazon secured a multi-year agreement with PBS Distribution, making Amazon Prime Video the exclusive premium streaming service for its raft of popular shows, including Daniel Tiger’s Neighborhood. 

About The Author
Alexandra Whyte is Kidscreen's Online Writer. Contact her at awhyte@brunico.com

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