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Consumer Products

Warner Bros., Disney win big at LIMA Licensing Awards

From The Wizarding World of Harry Potter, to DC Super Hero Girls and Star Wars, numerous kids brands were celebrated at last night's LIMA International Licensing Awards.
May 24, 2017

Warner Bros. Consumer Products earned a trio of awards at last night’s 2017 LIMA International Licensing Awards in Las Vegas, which honored the industry’s best products and programs across 20 categories.

Warner Bros.’ DC Super Hero Girls won the best Character/Toy Brand of the Year Award, and the IP’s DC Super Hero Girls Action Figures by Mattel also won in the best Toys/Games/Novelties/Role-Play licensed product category.

Other winners included Hot Topic, which took home the Retailer of the Year distinction for a second straight year (this year for Suicide Squad, last year for Doctor Who), while collectibles hit Shopkins won in the Food/Beverage category. Disney’s Star Wars franchise, meanwhile, continues to dominate across categories.

This year’s winners include:

Best Licensed Programs

Character/Toy Brand: DC Super Hero Girls – Warner Bros. Consumer Products

Corporate Brand: Girl Scouts of the USA – Girl Scouts of the USA/The Wildflower Group

Film/TV/Entertainment – Animated: PAW Patrol – Spin Master

Film/TV/Entertainment – Live-Action: Rogue One: A Star Wars Story – Disney Consumer Products and Interactive Media

Licensed Promotion: Batman v Superman Dawn of Justice & Turkish Airlines – Warner Bros. Consumer Products/Lisans A.S.

Location-Based or Experiential Initiative: The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood – Warner Bros. Consumer Products

Best Licensed Products

Apparel/Footwear/Accessories: Coach – Mickey & Minnie Mouse/Disney Coach Collection

Appliances/Automotive/Electronics/Hardware/Housewares/Paint: Select Brands – Disney/Pixar – Pixar Collection Slow Cooker

Food/Beverage (Tie!): Finsbury Foods – Shopkins Cupcake Queen Cake; The J.M. Smucker Company – Pillsbury Girl Scout Cookie Inspired Baking Mixes

Health & Beauty Aids: Clinique – Crayola Limited Edition Chubby Stick Lip Balm

Home D├ęcor: Jay Franco & Sons – Star Wars Back-to-College & Adult Bedding

Toys/Games/Novelties/Role-Play: Mattel – DC Super Hero Girls Action Figures

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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