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Amazon Channels expands to Europe, bolsters kids fare

Amazon's low-cost, third-party premium video service has launched in the UK and Germany, featuring a Hopster channel and other kid-friendly offerings.
May 23, 2017

Following last year’s successful launch of Amazon Channels in the US, the internet giant has expanded its low-cost, third-party premium video service to the UK and Germany with featured kids content including preschool SVOD app Hopster.

Amazon Channels lets Prime subscribers add premium channel subscriptions—both live and on-demand—for a low monthly subscription fee starting at £1.49 (US$1.93) per month.

The subscriptions, which are accessible through Amazon’s Prime Video app, are available individually without the need to sign up for a bundle or a lengthy contract, and can be cancelled anytime.

Priced at £3.99 (US$5.18) per month, Hopster’s kids and family offering on the service includes popular TV series such as Thomas & Friends, Ben & Holly’s Little Kingdom, Monster Math Squad, Alphabet Stories and Phonics School, plus hours of children’s music and nursery rhymes.

The content can be accessed via the Amazon Video app on smart TVs, iOS and Android mobile devices, Amazon Fire TV, Fire TV Stick and Fire tablets, games consoles and at www.amazon.co.uk/channels.

Hopster’s addition to Amazon Channels is expected to significantly expand its current reach of more than one million families worldwide.

Amazon Channels in the UK is launching with more than 40 subscription TV channels including Discovery, Eurosport Player and ITV Hub+. Additional kids and family channels include Ketchup TV, ad-free, nature documentary-focused Love Nature and UP Family.

Amazon plans to add more channels in the coming months.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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