PJ-Masks
Consumer Products

eOne signs more licensing partners for PJ Masks

Additional partners across the Asia-Pacific region, the UK, Australia and Latin America are on board the preschool show's global CP program.
May 9, 2017

Entertainment One’s preschool series PJ Masks is expanding its global merch program, thanks to new partners in Asia Pacific, Latin America the UK and Australia.

Global master toy partner Just Play will roll out products next month in the Asia-Pacific region, where Medialink has joined to represent the property in mainland China, Hong Kong, Taiwan and South East Asia. Meanwhile, Dianos will manage activities in Korea, and Bradford Licensing will rep the brand in India.

Just Play’s toy line will hit Latin America in August in partnership with local toy distributors Bandai (Mexico), DTC (Brazil) and Elite for the rest of Latin America. Items include toys, dress up, publishing, party supplies and back to school.

The UK launched its first PJ Masks toys back in February, ahead of this summer’s upcoming full retail launch. New partners include VMC (accessories), Amscan (dress up), MV Sports (wheeled toys), Worlds Apart (homewares), Dreamtex (bedding and bedroom accessories), Spearmark (lighting), Sambro (stationary) and Kinnerton (confectionery). The series airs on Disney Junior and free-to-air channel Tiny Pop in the UK.

In Australia, meanwhile, PJ Masks toys debut in April, and a new round of partners will be joining the brand with products set to be released in July from Parragon (publishing), Hunter Products (CrazArt range and wheeled toys), MJM (games, puzzles and stationary), The Entertainment Store (character appearances), Zak Australia (tableware), Caprice (apparel) and Amscan (partyware).

The show is produced by eOne and Frog Box in collaboration with French animation studio TeamTo, along with Disney Junior and France 5. It premiered in September 2015 and has become one of the top series for Disney Junior, reaching almost 80 million viewers across the US.

About The Author
Alexandra Whyte is Kidscreen's Online Writer. Contact her at awhyte@brunico.com

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