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Instant bows first long-form digital series

The youth-skewing live series will feature some of today's biggest digital stars including JoJo Siwa (pictured) and Ricky Dillon.
April 28, 2017

TIME Inc.’s video-first outlet Instant has launched its first long-form live series, entitled IRL, in partnership with popular kids and tween-centric social network musical.ly.

The series, which debuted yesterday exclusively on musical.ly’s new streaming platform live.ly, delves deeper into the lives of some of the world’s biggest digital stars including Teala Dunn, JoJo Siwa (pictured), Ricky Dillon, Patrick Starrr, Kristen Hancher, Sean O’Donnell, The Wilking Sisters and Jessie Paege.

Produced weekly, IRL will also feature a Total Request Live-style countdown of musical.ly’s top videos and musers (musical.ly creators) presented by a rotating special guest. For extra online engagement, fans will be able to submit in-stream comments and likes. Fan participation will also unlock games and scenarios throughout each 45-minute episode.

To date, musical.ly has racked up more than 200 million users. Instant, meanwhile, currently produces more than 30 original series across its Instant.me platform and social channels.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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