Star-Wars
Consumer Products

Star Wars tops LIMA Licensing Awards noms once again

For the second year in a row, the Disney brand has scored the most nominations (10) for the trade association's International Licensing Awards.
March 30, 2017

US trade association LIMA has announced its 2017 International Licensing Awards nominees, and for the second year in a row, Star Wars leads the pack with 10 nominations across six categories

The International Licensing Awards recognize excellence in a number of categories including licensing, retail, promotion and consumer products. This year’s ballot includes 126 nominees, which were were selected from a record number of 460 submissions from 10 countries. In fact, a quarter of the nominees originate from outside of the US, a fact that LIMA attributes to the expanding reach of its awards program.

Australian toyco Moose Toys’ popular Shopkins brand was also recognized in four categories, coming off a year where the collectibles craze led to overall growth in the global toy industry.

LIMA members will cast their votes online in April and the winners will be announced at the LIMA Awards Ceremony on May 23 during Licensing Expo in Las Vegas.

This year’s nominees relevant to kids entertainment include:

LICENSED PROGRAMS

CHARACTER/TOY BRAND
Barbie – Mattel
Care Bears – American Greetings Entertainment
DC Super Hero Girls – Warner Bros. Consumer Products
Mr. Men Little Miss – Sanrio/Haven
Peter Rabbit – Penguin Random House
Shopkins – Moose Toys/The Licensing Shop
The Gruffalo – Magic Light Pictures 

FILM/TELEVISION/ENTERTAINMENT – ANIMATED
DreamWorks Animation’s Trolls – Universal Brand Development
Elena of Avalor – Disney Consumer Products and Interactive Media
Marvel’s Ultimate Spiderman – Marvel & Disney Consumer Products and Interactive Media
Masha and the Bear – Animaccord
PAW Patrol – Spin Master
Peppa Pig – Entertainment One
Teenage Mutant Ninja Turtles – Nickelodeon

FILM/TELEVISION/ENTERTAINMENT – LIVE ACTION
AMC’s The Walking Dead – AMC Network/Striker Entertainment
Deadpool – Marvel & Disney Consumer Products and Interactive Media
KISS – KISS/Epic Rights
Marvel’s Captain America Civil War – Marvel & Disney Consumer Products and Interactive Media
Rogue One: A Star Wars Story – Disney Consumer Products and Interactive Media
Star Trek – CBS Consumer Products
The ALIEN Franchise – 20th Century Fox Consumer Products

DIGITAL
Angry Birds – Rovio Entertainment
Five Nights at Freddy’s – Scottgames/Striker Entertainment
Jiang Hoo – Perfect World
Kanahei’s Small Animals – Yurutto/TV Tokyo Communications Corporation
LINE Friends – LINE Friends Corporation

LICENSED PROMOTION
Batman v Superman Dawn of Justice & Turkish Airlines – Warner Bros./Lisans
Candy Crush Soda and Milk Shakes at Johnny Rockets – King Digital Entertainment/Striker Entertainment
Do Something Out of the Box (with G.I. Joe & Subaru Australia) – Hasbro/Born Licensing
Peanuts Rocks the Vote – Peanuts Worldwide
Top Cat/The Flintstones & Halifax Bank – Warner Bros. Consumer Products UK & Ireland
Trust the Experts in Near & Far – Sesame Workshop

LOCATION-BASED or EXPERIENTIAL INITIATIVE
AMC’s The Walking Dead Permanent Attraction at Universal Studios Hollywood – AMC Network/Striker Entertainment
FriendsFest 2016 Experiential Event – Warner Bros. Consumer Products
Jurassic World: The Exhibition – Universal Brand Development
Nickelodeon Hotels & Resorts Punta Cana – Nickelodeon & Viacom Consumer Products/Viacom International Media Networks
The Wizarding World of Harry Potter – Hogsmeade at Universal Studios Hollywood – Warner Bros. Consumer Products

RETAILER
BoxLunch – Bob’s Burgers
Hot Topic – Suicide Squad
Macy’s – DreamWorks Animation’s Trolls
PetSmart – The Secret Life of Pets
REI – National Park Service Centennial Mark
TORRID – Outlander

LICENSED PRODUCTS

TOYS/GAMES/NOVELTIES/ROLE-PLAY
Dynacraft – Disney Princess Carriage Ride-On
Fisher-Price – Imaginext DC Super Hero Friends: Super Hero Flight City Playset
Funko – Five Nights at Freddy’s Figures, Plush and Collectibles Collection
Grammercy – NERF Dog Toys
Hasbro – DreamWorks Trolls Hug Time Poppy Doll
Mattel – DC Super Hero Girls Action Figures
The Bridge Direct – C3 Shopkins Instructions

PUBLISHING/SOCIAL EXPRESSION/BACK-TO-SCHOOL
Blueprint Collections  – Pusheen Stationery and Gift Collection
Bottleneck Gallery – South Park Limited Edition Screen Prints
hitRECord – National Park Foundation Color Your Park Coloring Book
IDW Publishing – Star Trek Comics — Boldly Go
Jast – Star Wars: The Force Awakens BB-8 Talking Pen & Musical Notebook with moving function and light effects
Paperchase – A-Z Paperchase Stationery and Gifting Range
Scholastic – Five Nights at Freddy’s: The Silver Eyes (Novel from Scholastic)

DIGITAL/APPS/SOFTWARE/VIDEO
Ink & Salt – ASL (American Sign Language) with Care Bears App
Jollywise – PJ Masks Moonlight Heroes App
NextGames – AMC’s The Walking Dead: No Man’s Land Mobile Game
Sega – Total War Warhammer PC Games
Ubisoft – Trolls: Crazy Party Forest! Mobile Game
Whalerock Industries – NFLPA Player Emoji Collection

The entire list of nominees can be found here.

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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