With more than 31 million downloads under its belt, Disney’s popular Crossy Road mobile game is moving into playthings courtesy of Australia’s Moose Toys.
Created in collaboration with Melbourne game studio Hipster Whale, Disney Crossy Road features the Mouse House’s iconic characters as they hop, dodge and slide their way through busy lanes of traffic.
Available at Toys “R” Us and Target in select territories beginning April 1, Moose Toys’ initial product line includes collectible micro-figures, backpack hangers and plush. The products will feature Disney and Pixar characters including Mickey Mouse, Donald Duck, Buzz Lightyear, Simba and Baymax.
While Moose Toys continues to grow its popular Shopkins brand, the Disney deal represents further diversification for the toyco, which also struck a recent agreement with Illumination and Universal Brand Development to launch Mineez, a new line of collectibles featuring Despicable Me characters.