DHX Media-owned CPLG (Copyright Promotions Licensing Group) has formed a strategic alliance with Latin America’s largest licensing network, Tycoon Group.
The partnership is expected to strengthen both companies’ regional licensing activities. It will also maximize key brand opportunities across a combined network of EMEA, North America and Latin America through offering one-stop-shop solutions to brand owners and retailers in content, brand development, retail management, sourcing, branded promotions and live events.
With more than 40 years of licensing experience working with popular brands like Teletubbies, Sesame Street and Felix the Cat, CPLG has been busy over the last few years expanding from its core European base into North America, the Nordics, Central and Eastern Europe, Greece, Turkey and MENA.
It currently has offices in the UK, Benelux, France, Germany, Italy, Spain, Sweden, Poland, the Middle East, Greece, Turkey and the US.
Mexico City-based Tycoon Group, meanwhile, launched in 1990 and has since handled top brands including Angry Birds, Minions, Hello Kitty, Crayola, Miraculous Ladybug, The Emoji Movie, Lalaloopsy and Yo-Kai Watch.
With additional offices in Brazil, Chile, Colombia, Peru and Costa Rica, Tycoon also created brand licensing management company Blink Solutions and family-focused live entertainment prodco Tycoon-Gou Producciones.
The new alliance follows CPLG’s recent effort to consolidate its European footprint, which saw longtime CPLG exec Maarten Weck replace outgoing UK MD Stephen Gould.