Children’s musical brand Kidz Bop is launching outside of the US for the first time, thanks to a UK distribution deal with Universal, new local band members and media support from ITV.
The new UK Kidz Bop, comprised of four performers between the ages of 11 and 12, will release its first album in March. The album will feature group members performing child-friendly cover versions of today’s biggest hits. (The band members were chosen by Crown Talent & Media Group during a nine-month talent search across the UK.)
Universal Music On Demand is the band’s UK label partner, while ITV will serve as media partner, offering an extensive multiplatform advertising campaign. Creative Artists Agency (CAA) is the band’s strategic advisor and will also manage the tour and live bookings. Additionally, a UK Kidz Bop YouTube channel is set to showcase the group’s music videos.
The UK launch is the first stop in Kidz Bop’s global expansion plans. Kidz Bop US has sold more than 17 million albums and the group also has a clothing line and recently inked a partnership deal with US Legoland attractions.