Ricky Li has joined Discovery Consumer Products as VP of global lifestyle and retail.
In his new role at Discovery Communications’ licensing arm, Li oversees key fashion, lifestyle and softline strategies across apparel, accessories, footwear and home accessories.
Effective immediately, he reports to Leigh Anne Brodsky, EVP of Discovery Global Enterprises.
Previously, Li spearheaded global business development and international expansion for tween/teen retailer Aeropostale. He has also held leadership roles at Skechers, Gap, LeSportsac and Christian Dior Couture.
Discovery’s brands include flagship Discovery Channel, TLC, Animal Planet and Discovery Kids. Discovery Consumer Products was most recently appointed as the LatAm licensing representative for Zodiak Kids’ CGI-animated series Lilybuds.