Turner’s Asia-Pacific plans are evolving with the creation of a new Southeast Asia organization based in Singapore, where Vishal Dembla will serve as VP and GM.

The launch of Turner Southeast Asia sees the company align its regional efforts under Dembla, who will oversee all commercial lines including ad sales and content sales.

Dembla will also manage brand-building efforts in the region, leading programming, marketing departments and creative services for kids channels Cartoon Network and Boomerang. The team will also handle the network distribution side of the business.

Previously, Dembla was head of Turner’s distribution and content sales for Hong Kong, Thailand, Vietnam and the Philippines. His expanded geographical remit now also includes Singapore, Malaysia and Indonesia.

As Asia-Pacific continues to be an area of focus for Turner, the company recently brought Ben 10 and My Knight and Me to the region.