Pad-Bear
Consumer Products

MD Licensing to rep Paddington Bear in Italy

The indie licensing agency will manage Paddington’s CP program in anticipation of the brand’s second feature film release in December 2017.
December 19, 2016

The Copyrights Group has appointed Maurizio Distefano Licensing (MD Licensing) to manage the consumer products program for Paddington Bear in Italy.

The brand’s first feature-length film was released in November 2014 and made more than US$270 million at the global box office, US$6 million of which came from Italy.

With a Paddington Bear sequel in the works for a December 2017 premiere, MD Licensing is planning an Italian campaign focused on toys, gifts, games, confectionery and plush.

The Paddington franchise has included a number of adaptations since its 1958 book debut as A Bear Called Paddington. Altogether, more than 130 licensees have been signed on to the brand worldwide.

Earlier this month, MD Licensing announced it would develop a CP program for Toonbox Animation Studio’s preschool series Kit^n^Kate in Italy.

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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