Earlier this year, amid headlines of dwindling domestic subscribers, Netflix revealed that among its 81.5 million customers, 42% hailed from countries outside of the US. Netflix’s global expansion efforts have been steadily taking form, comforted by the reality that Amazon, arguably its closest competitor, only operated in the US, the UK, Austria, Germany and Japan. But that’s all set to change.
Amazon Prime Video has officially launched in more than 200 countries and territories worldwide. And because Amazon Studios has made a number of moves this year to grow its slate of kids content, the worldwide expansion puts the SVOD in a strong position to compete with Netflix’s own growing catalog of children’s original series on a global scale.
Prime Video will be automatically available at no additional cost to Amazon Prime members in Belgium, Canada, France, India and Spain, while customers in the remaining new Prime Video territories will pay an introductory price of US$2.99 per month for the first six months. Access will be available through the Amazon Prime Video app on Android and iOS phones and tablets, Fire Tablets, LG and Samsung smart TVs and online. And content—available in English with French, Italian, Portuguese and Spanish subtitles, as well as select dubbed versions—is also available to download for offline viewing.
Prime Video subscribers will now have access to series like Looped, Teletubbies, Messy Goes to Okido, Hank Zipzer, In the Night Garden, Fireman Sam, Madeline and Caillou (all of which are available through Amazon’s content deal with DHX Media).
Also available for viewing are also the many original shows Amazon has recently introduced, including Lost in Oz, Little Big Awesome, Ronja and the Robber’s Daughter and The Stinky and Dirty Show (pictured). This also includes the multiple original children’s holiday specials recently announced by Amazon.
Amazon’s move had been anticipated, especially as SVOD viewership among kids continues to soar. According to a September 2016 DHX-Ipsos survey of 2,700 parents in the US, Canada and the UK, 72% of kids’ daily viewing is from streaming services such as YouTube and Netflix, and 52% of households use SVODs as a primary source of kids’ content consumption.