Consumer Products

Hasbro, Kabam release Transformers mobile game

Developer Kabam has partnered with Hasbro to launch the new immersive, collection-based game, Transformers: Forged to Fight.
December 2, 2016

Massive-multiplayer mobile games developer Kabam has joined forces with Hasbro to launch Transformers: Forged to Fight, a new immersive action-fighting and collection-based mobile game featuring characters from every era of the iconic brand’s 30-plus year history.

The title, which is going into beta testing in select territories before launching worldwide this spring, gives players access to their favorite “robots in disguise,” including Autobots and Decepticons from the US$3.8-billion Transformers film franchise, several animated TV series, the comic book extension and Hasbro’s popular figurine line.

Developed at Kabam’s Vancouver, Canada-based studio (Marvel Contest of Champions), the game features HD one-on-one battles, deep role-playing game elements and powerful level-ups for fan-favorite Transformers such as Optimus Prime, Bumblebee, Megatron, Starscream and Grimlock.

The game’s announcement arrives after Hasbro’s Entertainment and Licensing segment saw its revenue increase by 8% to US$56.1 million in Q3 2016, largely driven by growth in consumer products and digital gaming.

Hasbro’s digital gaming business helped the company’s Games category revenue rise by 13% to US$409.5 million, while Transformers helped to boost quarterly sales within the Boys segment to US$605.5 million (up 2%).

As the all-important holiday shopping get underway, global retail sales of game hardware, software and accessories are expected to decline by 2.2% to US$13 billion in the holiday quarter, according to Superdata Research.

However, if mobile apps, full-game downloads, VR hardware and other digital content are included in the figures, SuperData forecasts sales to increase by 6.3% to US$36 billion, mostly driven by digital products.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at


Brand Menu