It looks like eOne’s PJ Masks is joining Peppa Pig in France TV Distribution’s licensing portfolio. The Canadian prodco has tapped France TV Distribution (FTD) as the licensing agent for its latest hit preschool show in France.
FTD, eOne and Giochi Preziosi are now cueing up the toy launch at French mass market and specialty outlets for January 2017. The initial assortment will include action figures, playsets, vehicles, plush, dress-up and role-play based on PJ Masks and its lead cast of characters.
Footwear from Paris-based footwear licensee Royer is set to follow in autumn/winter 2017. Further expansion into back-to-school and accessories categories is set for a 2018 retail launch with licensee ATM. eOne expects is also currently seeking more French partners for apparel, accessories, games and puzzles categories.
The franchise recently expanded its retail efforts in North America with coloring and activity books and a merchandise launch in the UK. And PJ Masks’ recently released app Moonlight Heroes has scored two million global downloads since its June launch.
In France,PJ Masks (52 x 11 minutes), which airs on Disney Junior and France 5 in the territory, is reaching an average of 390,000 viewers or 7.2% of kids over four and 19.3% of four to 10s. The show follows three six-year-olds, Connor, Amaya and Greg, who put on their pajamas and transform into crime-fighting superheroes.