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YouTube Kids bows HMH original

Learning company Houghton Mifflin Harcourt has debuted short-form series Mac & Izzy on YouTube Kids before putting it on its own SVOD app.
November 18, 2016

Houghton Mifflin Harcourt’s Curious World YouTube channel has debuted new short-form, animated original kids series Mac & Izzy.

Created in collaboration with UK-based Blue-Zoo Productions and US public broadcaster WGBH Boston, the series is streaming exclusively on YouTube Kids throughout November. The content will then be available later this year on HMH’s Curious World SVOD app, which recently surpassed one million downloads.

Mac & Izzy follows two imaginary friends, showing what the green and purple blobs do when they aren’t playing with the humans who dreamed them up. The 10 x four-minute videos have racked up more than 80,000 views each already on YouTube Kids.

The series is part of HMH’s quickly growing roster of original kids shows, which currently total more than 50. The company’s Curious World app offers more than 1,200 video shorts, games and books mapped to key early learning areas.

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