Consumer Products

Australia’s Tinyme launches personalized AR book

The customization brand’s new personalized book The Amazing Alphabet and accompanying app feature AR, music and sound effects.
November 10, 2016

Melbourne, Australia-based personalized product manufacturer Tinyme is throwing its hat into the quickly evolving augmented reality race.

The company’s The Amazing Alphabet is a personalized kids book that allows 3D text to jump off of the page—accompanied by music and sounds—when used with a free accompanying app.

The book, which follows Little Z as he finds his perfect friend, is aimed at pre-readers through to early self-readers.

The Amazing Alphabet marks the first AR initiative for Tinyme, which has quickly grown from a one-person startup to a 50-plus team with separate businesses in the US and the UK.

It is also the most recent in a raft of kids AR offerings that were ushered in by this summer’s instant-hit mobile game Pokémon GO.

Tango, made available in September on the Lenovo Phab2 Pro superphone, uses indoor mapping technology and augmented reality to transform a mobile device into a virtual world portal.

In October, L.A.-based education and entertainment developer Playing Forward launched its new interactive platform The VROOM, which is powered by augmented reality and virtual reality tech.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


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