Consumer Products

Shopkins lines up more licensing partners

Nelvana Enterprises is expanding the brand in EMEA with new partners like McDonald's and Megalicense International.
October 17, 2016

Corus Entertainment’s Nelvana Enterprises is extending the Shopkins brand with new marketing and licensing partners.

One of the new 2017 programs is a QSR campaign with McDonald’s restaurants in France and Monaco. The McDonald’s Happy Meals promotion will kick off this fall and will feature a special Shopkins premium.

Nelvana, in partnership with Shopkins brand owner Moose Toys, has also named Megalicense International as Shopkins’ sub-agent for Russia, the Commonwealth of Independent States, the Ukraine and the Baltic national of Estonia, Latvia and Lithuania. The consumer products program will include cross-promotion through different media platforms.

Additionally, Nelvana has named a wide range of new licensees for the Shopkins consumer products program.

New partners include Bonbon Buddies (confectionary treats in France, Eastern Europe and Scandinavia), Corsair Toiletries (toiletries, personal care products in France, French-speaking Belgium and French-speaking Switzerland), Ravensburger (puzzles in France, Italy and Spain), Sahinler SAS (apparel in France and Monaco), The Cookie Company BV (jewelry, swimwear, underwear, sleepwear and cold-weather accessories in Belgium, the Netherlands and Luxembourg) and Trudeau (housewares offered throughout Europe).

Since its launch in 2014, Shopkins has grown to include more than 140 collectible toy characters, a line of Shoppies Dolls and an animated webisode series that has garnered more than 100 million views on YouTube.

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Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at


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