Consumer Products

Hasbro banks record Q3 with Disney Princess help

The company's Q3 revenue topped US$1.6 billion, with Disney Princess, Frozen and Trolls dolls leading a 57% sales jump among girl-skewing toys.
October 17, 2016

Elsa, Anna and the Disney Princess gang have helped Hasbro achieve its highest quarterly revenue and earnings in the Rhode Island-based company’s 93-year history.

Revenue in Q3 2016 increased 14% to US$1.68 billion, while net earnings for quarter increased 24% to US$257.8 million, compared to US$207.6 million in 2015.

Within the US and Canada, revenue rose 16% to US$932.8 million, while global sales were up 13% to US$690.7 million. On a regional basis, Europe grew 16%, Latin America increased 9% and Asia Pacific was up 1%. Emerging markets revenue increased 16% in the quarter.

Meanwhile, the company’s Entertainment and Licensing segment saw its revenue increase 8% to US$56.1 million, largely driven by growth in consumer products and digital gaming. The latter may see more growth ahead, now that Hasbro has acquired Irish animation studio Boulder Media in a bid to boost the company’s TV and feature film output.

In terms of other category performances, quarterly sales within the Boys segment were up 2% to US$605.5 million, thanks to Nerf, Transformers and shipments of Yo-Kai Watch. The Games category saw sales rise 13% to US$409.5 million, buoyed by growth in multiple gaming formats including face-to-face gaming, off-the-board gaming and digital gaming.

As was the case in Hasbro’s first and second quarters of this year, the big winner was once again the Girls category, with revenue up 57% to US$462 million.

Contributing to these gains was the ongoing positive impact of the Disney Princess license (which Hasbro scored from Mattel in 2015), with highlights also coming from the Frozen brand and DreamWorks’ Trolls-branded goods, as well as small dolls, Baby Alive and Furby.

Amid the gains, revenue within the Preschool category declined 8% to US$202.8 million. Revenue growth in Play-Doh was more than offset by declines in Playskool Heroes and other core Playskool items.



About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.


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