Following a June debut in Canada, Toca Boca’s subscription-based video streaming service Toca TV has officially launched in more than 150 countries.

Aimed at kids ages five to nine, Toca TV marks the Swedish app developer’s first foray into kids video. It offers thousands of pre-screened curated videos, as well as exclusive original ones that will be added on a weekly basis.

Spin Master-owned Toca Boca worked with more than 75 independent creators and multi-channel networks, including BroadbandTV (BBTV), DreamworksTV, AwesomenessTV, Studio71 and Freedom!, to license fresh content. Toca TV subscribers will also have access to kid-hosted shows and animated originals produced and directed by Toca Boca.

Available for iOS devices for US$4.99 per month, the service is free of third-party advertising, sponsored product placements and pre-roll ads.

Given the rising importance of online video in kids’ lives, Toca Boca set out to develop its SVOD platform last April by opening a New York-based studio. At that time, former Sesame Workshop creative director  J Milligan was tapped to head up the Toca TV initiative.

With more than 130 million downloads across 35 apps, Toca Boca’s mandate to offer play-driven digital experiences has trickled into Toca TV’s makeup, particularly via a DIY recording tool that let users select animated filters and stickers in order to create their own videos.

Toca Boca and its Canadian subsidiary Sago Mini were acquired by Canada-based toymaker Spin Master in May.