Cartoon Network has secured a number of new licensing partners for its Powerpuff Girls brand in Europe, the Middle East and Africa (EMEA). The Powerpuff Girls debuted in EMEA in April, and Cartoon Network is working to accelerate the IP following the show’s strong ratings in the region.
The EMEA consumer products program will kick off with global toy partner Spin Master, which will launch plush, figures, playsets, dolls, role play and novelty items in spring 2017. Additional categories—including fashion, accessories, gifting, homeware, personal care, FMCG and back-to-school—will follow.
In the UK, licensees include Posh Paws (bags), Blues Clothing (apparel), Forbidden Planet (gifts and accessories), Branded Clothing International (apparel), William Lamb (footwear, kids’ bags), Smith & Brooks (apparel), C&M Licensing (nightwear, underwear), The Janger Limited (clothing hangers, athletic wear), Drew Pearson International (headwear, accessories), Corsair Toiletries (personal care), Blueprint Collections (stationery), Rob Lowe and Sons (socks), Poplar Linens (homewear) and JFS Manchester (accessories).
In Italy, partners include Imap Export S.P.A. (apparel, accessories) and San Carlo Gruppo Alimentare (FMCG). Licensees in Spain are Karactermania (apparel, back-to-school, accessories), El Corte Ingles (accessories), Laboratorios Iberpos (personal care), Miss Hamptons (fashion accessories) and Dolci Preziosi (FMCG). Additionally, Lethe Jakub Chmielniak (apparel, accessory products) will serve as a licensee for Central and Eastern Europe, while Bizuu (fashion) will act as a licensee in Poland.
Party Center (partyware), Concept – Big Brands Group (personal care), Trucare Fzc (fashion, homewares), SunCe Products Limited (back-to-school) and MEI Theatrical Limited (events) are the first licensees signed for the Powerpuff Girls brand in the Middle East. And in multi-territory deals, Bioworld will launch a line of apparel and accessories, while Pretty Ballerinas is on-board for a footwear collection.
Additionally, Cartoon Network will expand the Powerpuff Girls brand through its recent partnership with Warner Bros. Interactive Entertainment. The agreement will introduce characters from The Powerpuff Girls into the Lego Dimensions video game in June 2017.