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Toys “R” Us reveals its holiday hot list

Items featuring Shopkins, Pokémon, Num Noms, Sony PlayStation VR and PJ Masks (pictured) are among the top 40 products named to this year’s Toys "R" Us Holiday Hot Toy List.
September 8, 2016

As Toys “R” Us continues to turn around its business following debt refinancing in Q1, the mass-market retailer has the critical holiday season in its sights with the announcement of its 2016 Holiday Hot Toy List featuring 40 top new playthings.

After a year-long selection process that whittled down thousands of new toy introductions across every toy category from dolls and games, to electronics and collectibles, items selected for TRU’s prestigious Fabulous 15 list of the most sought-after toys of the holiday season include three items apiece from Moose Toys and Hasbro including the former’s Shopkins Tall Mall and the latter’s Star Wars InteracTech Stormtrooper Figure. A pair of items from Spin Master (Hatchimals, PAW Patrol Zoomer Marshall) and Just Play’s new PJ Masks Headquarters Playset also made the list.

Here’s what the Fabulous 15 looks like for 2016:

-DreamWorks Animation TROLLS Hug Time Poppy Doll (Hasbro)
-Hatchimals (Spin Master)
-Light ‘n Go 3-in-1 Activity Walker (Little Tikes)
-Little Live Pets Snuggles My Dream Puppy (Moose Toys)
-NERF N-STRIKE Elite Terrascout RC Drone Blaster (Hasbro)
-Num Noms Lipgloss Truck (MGA Entertainment)
-PAW Patrol Zoomer Marshall (Spin Master)
-PJ Masks Headquarters Playset (Just Play)
-Pokémon Z-RING (TOMY)
-Power Wheels Wild Thing (Power Wheels)
-SelfieMic (Moose Toys)
-Shopkins Tall Mall (Moose Toys)
-Sky Viper v2400FPV Streaming Drone with FPV Headset (Skyrocket Toys)
-STAR WARS InteracTech Stormtrooper Figure (Hasbro)
-Think & Learn Code-a-pillar (Fisher-Price)

As for the full 40-item 2016 Holiday Hot Toy List, here are a few more notable selections:

-PlayStation VR (Sony)
-Skylanders Imaginators Starter Pack (Activision)
-Furby Connect (Hasbro)
-Cozmo (Anki)
-Barbie Hello Dreamhouse Playset (Mattel)
-Twozies Season 1 Twogether Pack (Moose Toys)
-Lumi Gaming Drone (WowWee)
-Computer Kit (Kano)
-The Lion Guard Training Lair Playset (Just Play)

For social media engagement, TRU is once again encouraging kids and their parents or caregivers to share their favorite toys across Facebook, Twitter, YouTube and Instagram using #TRUHotToyList.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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