Toast-Game
Consumer Products

Hasbro dives into Gaming Challenge with Shark’s help

Shark Tank start Daymond John will work with Hasbro and Indiegogo as a judge for the companies' crowdfunding challenge for indie game designers.
September 8, 2016

Hasbro and Indiegogo are launching the fall 2016 Gaming Challenge with help from FUBU founder and Shark Tank star Daymond John.

John will act as a guest judge for the Challenge, which gives independent game designers in the US, the UK, France, Germany and Canada (excluding Quebec) a platform to promote and develop their ideas with help from the Rhode Island-based toyco and the crowdfunding website.

Game designers can submit their ideas for a face-to-face and family-friendly game until October 23 at NextGreatGameChallenge.com. Each submission will be evaluated by a team of experts from Hasbro based on game play, theme and viability.

Five finalists will be selected to launch campaigns for their concept on Indiegogo. Each finalist will receive US$2,000 and mentoring from both Hasbro and Indiegogo as they raise funding and support for their game. The grand prize winner will receive US$25,000, a trip to Hasbro’s headquarters and an opportunity to work with the toyco to make his or her game a reality.

The first Gaming Challenge was held in 2015 and received more than 500 submissions. The 2015 grand prize winner, The Mr. Toast Game (pictured), is now available at Target in the US. The second Gaming Challenge held submissions in spring 2016 and the finalists will be announced on October 13 before a grand prize winner is selected in November.

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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