Ben-Holly
Consumer Products

eOne grows Ben & Holly’s CP plans in Brazil

Forged by licensing agent Exim, the new partnerships follow Ben & Holly's Little Kingdom's debut on Brazil's TV Cultura.
August 24, 2016

Entertainment One (eOne) has announced the first Brazilian licensing partners for its preschool series Ben & Holly’s Little Kingdom, which recently launched on Brazil’s free-to-air broadcaster TV Cultura.

The new partnerships come as the Canadian producer and distributor continues to expand the animated show’s global reach.

Licensees Pifer and Regina are on-board for partyware inspired by the series, with decorations and accessories set to launch in Q4. Panini Brasil is also new to the CP program and will debut a line of collectible stickers and trading cards in February 2017. eOne has announced that costume characters are also currently in development.

In an effort to further engage Brazilian fans, eOne has launched a localized Facebook page and YouTube channel for the property.

eOne’s licensing agent in the territory, Exim, signed the brand’s first partners and also represents Peppa Pig in Brazil. Peppa Pig has seen significant growth recently, with a crop of new licensees in the US and Australia.

eOne has also seen growth as its shares were given a lift following speculation that New York-based private equity firm KKR & Co would make an offer for the company. Earlier in August, eOne rejected a US$1.3-billion proposal from UK-based ITV, saying the offer undervalued the company and its prospects.

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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