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Viacom expands Nick’s SVOD presence in China

Nickelodeon has struck an exclusive streaming deal with Chinese SVOD service LETV Membership that covers nearly 800 animated TV episodes.
August 22, 2016

Viacom has partnered with LETV Membership on an exclusive content deal that will send 778 episodes of classic Nickelodeon animated fare to China’s leading family-focused SVOD service.

The deal covers a total of 18 seasons that span hit series like SpongeBob SquarePants and Dora and Friends: Into the City.

Nickelodeon also expects to deepen its relationship with LETV by providing additional content, such as a live broadcast of the 2017 Kids’ Choice Awards. The popular awards show aired for the first time ever in China this year on SVOD service LeEco VIP.

In support of the new partnership, LETV Membership launched a special co-viewing themed event on August 20 called 820 Super Parent-Child Day. Attended by 400 families, the Beijing-based promotion featured parent-child interactive activities, meet and greets with iconic Nick characters including SpongeBob, the Teenage Mutant Ninja Turtles and Dora, as well as exposure to LETV’s comedic properties.

LETV is owned by Beijing-based online video company LeEco.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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