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Why Live.me does the trick for teen magician Collins Key

The YouTuber, who rose to fame on America's Got Talent, is using the live-streaming platform to connect with fans.
August 19, 2016

Young magician and YouTube star Collins Key is taking center stage on Live.me, a social platform for creating and viewing live videos.

His broadcasts will air on the platform in the same time slot on Sundays for the next two months, and will include things like his signature magic tricks (such as taking a dollar bill and making it appear inside a bag of popcorn), challenges and other hijinks.

The 17-year-old L.A. native took his act to social media after gaining recognition as a contestant on the eighth season of NBC’s America’s Got Talent. Since appearing on the broadcast network show, he’s extended his reach across YouTube (1.2 million subscribers), Vine, Instagram, Snapchat, Twitter and Facebook.

The move to Live.me not only provides another dimension to the social media star’s magic routine, but it also offers a novel way for him to interact with fans.

“I’m always looking for new ways to connect…and Live.me allows me to do that in a very intimate way,” says Key. “There are no cuts or edits. It’s very raw and authentic.”

Followers will be able to interact with Key on Live.me through live comments and by showering him with digital gifts such as diamonds, flowers and teddy bears. As viewers give gifts, they climb the rankings to become top fans for each broadcaster.

“The great thing about Live.me, and one of the reasons I love the platform so much, is that fans can directly support the broadcasters they care most about,” Key says.

While Live.me broadcasters aren’t exactly getting rich from such digital alms, the platform reinforces the fact that young people are not opposed to spending real money on virtual items.  Case in point: Pokémon GO. As reported recently by MobileInsider, players have spent more than US$250 million on virtual items that help them advance in the AR game.

From Stream. With files from Jonathan Paul. 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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