ABC3 rebrands to ABC ME
The channel rebrand kicks off September 19 with new programming, including a weekly pop culture review show and a short-form unscripted series.
August 19, 2016
Australian public kidsnet ABC3 will officially have a new look and name beginning September 19.
In appealing to a digital-savvy demo of seven- to -15-year-olds, the channel is set to become ABC ME, and the change is being supported by a companion viewing app and new programming that includes the weekly pop culture review show News to Me, sci-fi action animation series Prisoner Zero (pictured) and short-form documentary series This Is Me.
The new content lineup will sit alongside bolstered mobile and short-form content initiatives, as well as returning series like Nowhere Boys, You’re Skitting Me, Little Lunch, Good Game SP and Behind the News.