Doc-McStuffins
Marketing

Doc McStuffins makes house calls

The Disney Junior preschool property will be featured in an exhibit at the world’s largest children’s museum in Indianapolis before travelling across the US in 2017.
August 3, 2016

Peabody Award winner Doc McStuffins is hitting the road in the property’s first-ever touring museum exhibit, starting at The Children’s Museum of Indianapolis.

“Doc McStuffins: The Exhibit” will open at The Children’s Museum of Indianapolis on August 6 and will travel to other museums across the US in 2017. Designed to model care and compassion for kids two to seven, the exhibit features immersive activities that reinforce the importance of health and well-being.

The bilingual (English/Spanish) exhibit will allow kids to “scrub in” as they learn the importance of washing hands to avoid germs and assist in operating on a toy robot, learning through the use of toy stethoscopes, thermometers and blood pressure cuffs and its mirroring of the series’ themes in which six-year-old Doc heals broken toys in her backyard office.

Riley’s Children’s Health at Indiana University Health—home to one of the nation’s leading children’s hospitals— is sponsoring the exhibit, as its activities provide an opportunity for children to become comfortable in a healthcare setting.

Since its 2012 debut, Doc McStuffins has consistently been a ratings winner, reaching 70% of Disney Channel’s and Disney Junior’s viewers age two to five. The series also averages 16 million views each quarter on the Disney Junior app, VOD and Hulu, and has been ordered more than 20 million times via set-top-box VOD.

In 2013, Disney Junior took Doc McStuffins on the road with an interactive health-focused US traveling tour in an effort to educate kids about the importance of nutrition, physical development and fitness. 

About The Author
Elizabeth Foster is Kidscreen's Senior Writer. Contact Elizabeth at efoster@brunico.com

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