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Disney taps YouTube influencers for fashion series

In Destination: Disney Style, popular influencers like LaurDIY (pictured) take viewers on a global journey to see how the Disney brand is being fused into fashion.
August 3, 2016

The House of Mouse is harnessing the power of online influencers LaurDIY, Jaleesa Moses, Meredith Foster and Lucy & Lydia for its newly launched YouTube series Destination: Disney Style.

The five-part original series examines how local designers, fans and fashionistas from across five different international cities are infusing Disney stories and characters into their own daily styles and looks.

Episode one, “Tokyo Disney Street Style,” launched yesterday on the Disney Style YouTube channel and features an inside look at Disney Expo Japan 2016, Tokyo Disneyland and Tokyo DisneySea.

Hosted by LaurDIY, the ep also explores the Tsum Tsum phenomenon and how the popular Harajuku Girls Disneyfy their unique street-inspired looks.

In episode two, which will launch August 9, Jaleesa Moses heads to Shanghai to look at Minnie Mouse-inspired designs from Chinese fashion designers Ji Cheng, Lulu Han, Makin Ma and Cindy Soong.

For the series’ additional episodes bowing this month, Meredith Foster will detail how the Disney x Coach Mickey Mouse collection is infiltrating NYC street fashion, London-based Lucy & Lydia will head to the launch of the Disney x Cath Kidstoncollection while LaurDIY will preview the upcoming Disney/Pixar x Forever 21 collection.

New episodes of the series will launch every Tuesday at 10am PT throughout August.

Since its introduction in 2013, Disney Style has generated a social footprint of more than 1.8 million people, with 1.7 million unique monthly viewers to the Disney Style blog.

 

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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